Rauw Alejandro Height, Age, Net Worth, Career and Biography

Raúl Alejandro Ocasio Ruiz, known as Rauw Alejandro, is redefining Latin urban music with performance-driven artistry. Born January 10, 1993, in San Juan, Puerto Rico, the 32-year-old has earned recognition as the “King of Modern Reggaeton” with an estimated net worth of $6 million. His transformation from injured soccer player to Latin Grammy winner demonstrates creative resilience.

Rauw stands 5 feet 8 inches tall and weighs approximately 159 pounds. Comparisons to Michael Jackson and Ricky Martin stem from his elaborate choreography and theatrical productions. With over 66 million social media followers and multiple Billboard Latin Music Awards, he represents a generation pushing reggaeton into new creative territory.

Rauw Alejandro Bio/Wiki

Facts	Details
Full Name	Raúl Alejandro Ocasio Ruiz
Stage Name	Rauw Alejandro
Born	January 10, 1993 (age 32)
Birthplace	San Juan, Puerto Rico
Height	5’8″ (1.73 m)
Weight	159 lbs (72 kg)
Net Worth	$6 million (2025)
Genres	Reggaeton, Latin trap, R&B, pop
Record Labels	Duars Entertainment, Sony Music Latin
Relationship Status	Single (previously engaged to Rosalía)
Current Residence	Florida, USA
Social Media	66M+ followers across platforms

Rauw Alejandro Early Life and Family Roots

Rauw Alejandro inherited musical talent from both parents. His father, Raúl Ocasio, is a guitarist from Brooklyn who relocated to Puerto Rico. His mother, María Nelly Ruiz, worked as a backing vocalist while raising Rauw and his sister (a dancer) in Canóvanas and Carolina, Puerto Rico.

Multicultural heritage shapes his artistic identity. His great-grandfather emigrated from Palermo, Sicily, adding Italian ancestry to his Puerto Rican roots. Grandfather Rafael “Rafi” Rodríguez worked as a radio host during the 1970s and 1980s, creating early family connections to entertainment.

After his parents separated, his mother worked three jobs supporting the family. In a November 2022 Apple Music interview with Zane Lowe, Rauw reflected: “My relationship with my mom, it creates who I am. She raised me, and she gave me all the tools in life.” His grandmother provided additional support during his childhood.

The Soccer Dream That Didn’t Happen

From age six to twenty, Rauw Alejandro pursued soccer exclusively. He played for Puerto Rico’s national soccer team from 2010 to 2012 while earning a college scholarship. Dreams of professional athletics dominated his youth completely.

An injury at age 20 ended everything abruptly. After unsuccessful scouting in Orlando, Florida, Rauw enrolled at the University of Puerto Rico to study finance but couldn’t focus on academics. The transition into what he called “light depression” eventually redirected him toward music.

Athletic training unexpectedly prepared him for performance careers. Years of physical conditioning created stamina for demanding choreography while singing live. This background distinguishes him from urbano artists without similar discipline.

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Musical Beginnings (2014-2018)

Rauw Alejandro started uploading tracks to SoundCloud in 2014 while working service jobs. He released debut mixtape “Punto de Equilibrio” in November 2016. Duars Entertainment signed him by January 2017, providing professional infrastructure.

Sony Music Latin selected him for “Los Próximos” in 2018, a talent development initiative. Early collaborations included “Luz Apagá” with Ozuna, Lunay, and Lyanno. “Toda” with Alex Rose peaked at #29 on Billboard Hot Latin Songs in November 2018.

Childhood friendship with Anuel AA proved professionally valuable. They attended school together and later collaborated on “Fantasías,” “Reloj,” and “Elegí (remix).” The “Fantasías” remix has generated over 425 million YouTube views.

Rauw Alejandro Rise to Fame (2018-2020)

Rauw Alejandro’s career accelerated as he refined his performance identity. “Fantasías” featuring Farruko reached #12 on US Hot Latin Songs chart for roughly 20 weeks. The track earned 19× Platinum (Latin) certification and won the 2021 Latin Grammy Award for Best Urban Fusion/Performance.

“Trap Cake, Vol. 1” arrived in May 2019, showcasing Latin trap capabilities. “En Tu Cuerpo” remix with Lyanno, Lenny Tavárez, and María Becerra accumulated over 386 million YouTube views. Tracks like “Que Le Dé,” “La Nota,” and “TBT” earned SESAC Latina Music Awards recognition.

Performance artistry became his differentiator during this phase. He incorporated dance, visual storytelling, and theatrical concepts into releases. This commitment separated him from reggaeton artists focused primarily on studio production.

Album Era Breakdown

Debut album “Afrodisíaco” dropped in November 2020, reaching #75 on Billboard 200. The project earned 6× Platinum (Latin) certification while experimenting across reggaeton, Latin R&B, and urbano styles. A Grammy nomination for Best Música Urbana Album followed.

“Vice Versa” (2021) topped multiple Billboard Latin charts with lead single “Todo de Ti” becoming a global phenomenon. The track peaked at #2 on Spotify’s Top Songs Global chart with over 2 billion streams. Certifications included Diamond+3× Platinum in Mexico and 9× Platinum in Spain.

“Saturno” (2022) reached #2 on Billboard Latin charts with Platinum (Latin) certification. “Playa Saturno” (2023) continued genre experimentation. Latest album “Cosa Nuestra” released November 15, 2024, features 18 tracks with Laura Pausini, Romeo Santos, and Bad Bunny collaborations.

The Performer and Showman

Rauw Alejandro prioritizes live performance excellence. He told Billboard: “I want to be a showman like Ricky Martin and Michael Jackson.” This vision manifests through elaborate choreography and Broadway-style productions.

Rolling Stone called him “the greatest showman in Latin music” following his Cosa Nuestra Tour stop in Brooklyn, New York. Concerts feature roller skating, complex dance sequences, and narrative storytelling. The “Todo De Ti” video includes him roller skating with Shaquille O’Neal.

His 2024 MTV VMAs performance went viral after Sabrina Carpenter’s enthusiastic reaction. During a Radio La Zona appearance, Rauw acknowledged: “Sending kisses to Sabrina who was enjoying the show.” His 75-date Cosa Nuestra Tour crosses US arenas and international stadiums.

Musical Style and Influences

Rauw Alejandro rejects genre limitations. In a Teen Vogue interview (June 2021), he said: “I’m not an artist that sticks to a single genre—I’ve listened to different types of music since I was a kid and I’ve always been that artist that goes anywhere.” His range spans reggaeton, Latin trap, rhythmic pop, baile funk, house music, drum and bass, and bolero.

Influences include Michael Jackson, Elvis Presley, Chris Brown, Bruno Mars, James Brown, Wisin & Yandel, Rihanna, and Ciara. Billboard observed his versatility has helped “set him apart from a growing class of pop-leaning reggaetoneros.” This eclectic foundation shapes both performance and production approaches.

“Vice Versa” demonstrates this breadth with “Química” (house music), “Brazileira” (baile funk), and “Aquel Nap” (bolero). “Cosa Nuestra” embraces mafia-themed concepts blending salsa and reggaeton. Experimentation keeps his sound unpredictable.

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Major Collaborations and Features

“Te Felicito” with Shakira (2022) reached #1 across multiple Latin American countries and #2 in Spain. The video accumulated over 606 million YouTube views while topping Billboard’s US Latin Airplay, Latin Pop Airplay, and Latin Rhythm Airplay charts. It also charted in Brazil (#10), Croatia, France, Portugal, Switzerland, and Ukraine.

“Baila Conmigo” with Selena Gomez marked his first Hot 100 chart entry as featured artist. “Cambia el Paso” with Jennifer Lopez dropped in July 2021. “Agua” with Daddy Yankee earned a 2022 Latin Grammy nomination for Song of the Year.

Collaborations with Puerto Rican artists include Ozuna, Lunay, Lyanno, and Bad Bunny. He contributed to Bad Bunny’s “Un Verano Sin Ti,” earning a Grammy nomination for Album of the Year. Contributions to Sebastián Yatra’s “Dharma” received a Latin Grammy Album of the Year nomination in 2022.

Rauw Alejandro Awards and Recognition

Rauw Alejandro has won two Latin Grammy Awards, according to The Latin Recording Academy official site: Best Urban Fusion/Performance for “Tattoo (Remix)” (2021) and Album of the Year as contributor to Rosalía’s Motomami (2022).

Billboard Latin Music Awards delivered Airplay Song of the Year and Latin Pop Song of the Year for “Todo de Ti” in 2022. The 2021 iHeartRadio Music Awards named him Best New Latin Artist. Forbes featured him in their 30 Under 30 – Music list (2023).

Additional recognition includes E40 Music Award for Music Video of the Year (“Baila Conmigo”), LOS40 Music Awards for Best Urban Artist and Best Song (“Todo de Ti”), plus multiple ASCAP Latin Music Awards and SESAC Latina Music Awards. Three Grammy nominations include Album of the Year for Bad Bunny’s “Un Verano Sin Ti” and Best Música Urbana Album for “Afrodisíaco” and “Trap Cake, Vol. 2.”

The Rosalía Love Story

Rauw Alejandro and Spanish singer Rosalía connected through Instagram messages in 2019. They met physically at a Las Vegas hotel lounge during the Latin Grammys that year. Both described the connection as immediate.

They went public via TikTok in September 2021, making their red carpet debut at Los40 Music Awards in Palma de Mallorca, Spain that November. Professional collaboration produced the “RR” EP with tracks “Beso,” “Vampiros,” and “Promesa.” Rosalía appeared on “Dile a Él” (“Afrodisíaco”) and “Corazón Despeinado” (“Saturno”), while Rauw co-wrote “Chicken Teriyaki” for “Motomami.”

Engagement came in March 2023 through the “Beso” music video. Both had gotten tattoos—Rosalía inked “RR” on her foot (March 2022), Rauw tattooed “Rosalía” above his navel (April 2022). Rosalía joined Rauw’s Coachella set in April 2023, performing “Beso” and “Vampiros” together.

Life After Rosalía

Rauw Alejandro and Rosalía confirmed separation in July 2023, four months post-engagement announcement. Despite infidelity rumors circulating online, Rauw publicly denied claims. Rosalía stated: “I want, respect, and appreciate Raúl a lot. Pay no attention to the rumors; we know what we have lived” (Hola).

Post-breakup, Rauw released “Hayami Hana,” a Japanese phrase meaning “woman of great beauty, unusual and a bit rare.” Widely interpreted as Rosalía-inspired, he performed it once in Barcelona. The song expresses: “Just in case we never talk again, and my favorite eyes never look at me again, I made this for when you want to remember the crazy guy who really loved you.”

Late 2024 photographs from Ibiza show Rauw with a new partner on a yacht and jet ski. These images emerged days after his 2024 MTV VMAs performance. He hasn’t publicly confirmed this relationship, maintaining personal privacy.

Rauw Alejandro Acting Career

Rauw Alejandro has made selective television appearances. He played Diego in two Netflix “Sky Rojo” episodes (Season 3, 2023). One appearance in “The Queen of Flow” expanded his screen work.

IMDb credits include music-related projects like “Rauw Alejandro & Romeo Santos: Khé?” (2024) and “Rauw Alejandro: Touching the Sky” (2024). Involvement in 2022 film “Father of the Bride” appears on his profile, though details remain limited. Acting remains secondary to music.

Physical Profile and Personal Details

Rauw Alejandro stands 5 feet 8 inches (1.73 meters) tall, weighing approximately 159 pounds (72 kilograms), as confirmed by his IMDb profile. Regular training maintains physique necessary for demanding performances. Black hair, brown eyes, and numerous tattoos create his distinctive appearance.

Nicknamed “El Zorro” (The Fox) and “Rauleeto,” he practices Catholic faith. Born under Capricorn zodiac (January 10), he currently resides in Florida. Ethnicity includes Puerto Rican heritage with one-eighth Italian Sicilian ancestry through his great-grandfather.

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Rauw Alejandro Business and Net Worth

Rauw Alejandro’s net worth is estimated at around $6 million, according to Celebrity Net Worth (2025). Revenue streams include album sales, streaming royalties, concert tours, and brand partnerships. The 75-date Cosa Nuestra Tour across US arenas and international stadiums generates substantial income.

Streaming success contributes significantly to earnings. “Todo de Ti” alone surpasses 2 billion streams across platforms. Albums have earned multiple Platinum and Diamond certifications internationally, translating to millions in royalties.

Business ventures include official website rauwalejandro.com and merchandise sales. Festival appearances like Vibrana Urbana in Miami alongside childhood friend Anuel AA add to income streams. Brand partnerships remain mostly undisclosed publicly.

Social Media Empire

Rauw Alejandro commands 21.3 million Instagram followers sharing performance clips and personal moments. TikTok reaches 18.8 million followers through viral dance challenges and behind-scenes content. YouTube delivers 15.1 million subscribers consuming music videos and live performances.

Facebook connects with 8 million followers while X (Twitter) reaches 2.9 million. Spotify profile serves millions of monthly listeners globally. This digital presence enables direct fan engagement bypassing traditional media gatekeepers.

The viral “Todo de Ti” TikTok meme—where people send “AMLEQMGTDT” (first letters of opening line) to crushes—demonstrates cultural penetration. Digital strategy balances promotional content with authentic personality, maintaining fan loyalty.

Chart Performance Highlights

“Todo de Ti” stands as Rauw Alejandro’s biggest commercial achievement. According to Spotify, “Todo de Ti” peaked at #2 on the Top Songs Global chart, surpassing two billion streams. It reached #45 on Billboard Hot 100, his first solo entry after “Baila Conmigo” with Selena Gomez charted as featured artist.

“Te Felicito” with Shakira dominated Latin charts, hitting #1 on Billboard’s US Latin Airplay, Latin Pop Airplay, and Latin Rhythm Airplay. International reach included Brazil (#10), Croatia, France, Portugal, Switzerland, Ukraine, and Russia (#3). Success in non-Spanish speaking markets demonstrates global appeal.

Albums consistently perform well on Billboard charts. “Vice Versa” topped Billboard Latin Rhythm Albums and Top Latin Albums, debuting #1 on Spotify’s Top Debut Album globally and domestically. “Afrodisíaco” reached #75 on Billboard 200, impressive for debut Latin albums. “Saturno” hit #2 on multiple Billboard Latin charts.

Cultural Impact and Legacy

Rauw Alejandro reshapes expectations for Latin urban music performers. Theatrical live shows elevate concert production standards across the genre. Artists now recognize success demands complete performance artistry beyond studio skills.

Genre experimentation with house music, baile funk, and bolero within reggaeton frameworks expands urbano possibilities. “Cosa Nuestra’s” mafia-themed narrative and salsa integration demonstrates Latin music’s conceptual ambitions. His approach encourages younger artists toward creative risks over formula following.

The “AMLEQMGTDT” viral meme demonstrates cultural penetration beyond traditional listening. Sold-out arena tours prove Latin artists can headline major venues without English crossover tracks. Billboard recognized “Cosa Nuestra” among Best Latin Albums of 2024.

Conclusion

Rauw Alejandro transformed from injured athlete to Latin music’s most dynamic performer within a decade. Athletic physicality, musical versatility, and theatrical vision create comprehensive entertainment. Two Latin Grammy Awards, multiple Billboard chart-toppers, and $6 million net worth at age 32 mark accelerating trajectory.

His influence extends beyond statistics to cultural impact. He proves reggaeton artists can experiment across genres while maintaining commercial viability. Commitment to live performance raises industry standards, inspiring next-generation artists beyond recording studios and social media presence.

FAQ’s About Rauw Alejandro

How tall is Rauw Alejandro? 

He stands 5 feet 8 inches (1.73 meters) tall and weighs approximately 159 pounds.

What is Rauw Alejandro’s real name? 

His full name is Raúl Alejandro Ocasio Ruiz, born January 10, 1993.

Is Rauw Alejandro married? 

No, he’s not married; he was engaged to Rosalía but they separated in July 2023.

What is Rauw Alejandro’s net worth? 

His estimated net worth is $6 million as of 2025.

Did Rauw Alejandro play professional soccer? 

He played for Puerto Rico’s national team (2010-2012) but an injury ended his athletic career.

What are Rauw Alejandro’s biggest songs? 

“Todo de Ti,” “Fantasías,” “Te Felicito” with Shakira, and “Baila Conmigo” with Selena Gomez.

How many Latin Grammys has Rauw Alejandro won? 

He has won two Latin Grammy Awards (2021 and 2022).

Where does Rauw Alejandro live now? 

He currently resides in Florida, United States.